HessAmerica Newsletter

June 2017

  • HessAmerica 20th Anniversary
  • Featured Project:
    U.S. Bank Stadium
  • Trade Show News

  • New Products and Updates
  • Gallery News
  • International Project:
    Zlota 44
  • Project News

HessAmerica 20th Anniversary

This year marks the twentieth anniversary of HessAmerica in the United States, following its debut at LightFair in 1997. The company appropriately toasted the achievement with a booth party at the end of the first day of the 2017 LightFair International trade show, coming full circle to where it all started two decades ago. On hand to share in the celebration were top leadership from the Nordeon Group, including key representatives from sister companies of Griven, Nordeon, Wila, and Schmitz Lighting. Long time HessAmerica representatives also took time out of their busy trade show schedules to honor the achievement. Unquestionably, the success of HessAmerica would not have happened without the support of our representatives and your commitment to promoting the brand. Special thanks go to all who stopped by!
Pierre van Lamsweerde, CEO of the Nordeon Group, congratulates Terry O'Toole and Becky Smith for a job well done at the 2017 LightFair International held in Philadelphia.
Attendance was high as HessAmerica celebrated with champagne and cake at the 20th Anniversary booth party
Long recognized for its full range of distinctive, precision-designed luminaires for commercial and institutional use, the company continues to innovate and deliver site solutions today and into the future.
Over the past twenty years, HessAmerica products have received numerous awards for innovative design, lighting performance, and technical advancements. These include early efforts in outdoor indirect lighting with products such as Agena, Amalfi, and Campo luminaires, introduction of the world's first pole mount LED luminaire, and the development of the City Elements modular light column system.
Whether highlighting feature spaces in theme parks, upscale hospitality venues, or streetscapes and campuses, discriminating designers have looked to HessAmerica for fit, finish, and performance in products with a distinct design vocabulary.
Here's to the next twenty years!

Featured Project: U.S. Bank Stadium
Minneapolis, Minnesota

U.S. Bank Stadium, new home to the Minnesota Vikings, opened in time for its first regular season game in September 2016. Inspired by traditional Nordic architecture, the angular geometry of the building and asymmetrically slanted roof are specially designed to shelter patrons from the city's legendary winter climate. The $1.1 billion fixed roof stadium in downtown Minneapolis serves double duty by also hosting the University of Minnesota's college baseball team during the off-season. Future events at the stadium include the Super Bowl in 2018, and the NCAA Men's Basketball Final Four in 2019. City Elements modular light columns are installed in pedestrian areas around the iconic structure, making this our latest featured project.
City Elements 230 columns with a single AR900 top element illuminate the plaza area and entrances to the stadium. Credit: SC Railing
Originally conceived in 2007, construction on the multi-purpose stadium finally began in December 2013. City Elements columns were specified with ceramic metal halide technology, reflecting the state of the art of the time before the LED revolution gained full traction.
Seventy-one columns in nine different configurations ranging from 14' to 30' heights are installed throughout the site to address the various lighting and non-lighting functions required for the outdoor space.
Columns integrate into the architecture while providing safe passage in the evening along exterior walkways and bridges around the structure. Credit: SC Railing
Single purposed columns within the pedestrian areas surrounding the stadium consist of an AR900 top element with 360° lens to provide a Type V distribution for general lighting. Configured in two heights, 14' columns are lamped with 70w T6 ceramic metal halide, while taller 28' columns utilize a 150w source. For pedestrian zones along the perimeter of the property, 30' tall columns incorporate AA900 top elements with a 240° window and Type III optics to direct illumination into the area where it is needed, while providing shielding behind the luminaire.
Shorter 14' columns in smaller pedestrian areas balance scale and illumination tailored to the space.
The modular nature of City Elements allowed designers to consolidate several functions within the columns, freeing up space and reducing visual clutter. Seventeen columns include provisions for CCTV for enhanced security at strategic locations while remaining visually unobtrusive to visitors. Externally mounted Wi-Fi was added onsite to other columns throughout the area to provide an enhanced connectivity experience for patrons during events. Finally, columns located near building entrances were equipped with externally mounted accent floods for increased illumination in those high traffic areas.
Special thanks go to The Lighting Agency in Denver for their efforts during the specification phase of the project and to JTH Lighting in Minneapolis as the territory agent to ensure all went well during the order and installation process. Teamwork returns results!
Product Information | CITY ELEMENTS

Trade Show News:
LEDucation, LightFair, ASLA Trade Show

HessAmerica and Griven USA have been very active with industry trade shows this year, exhibiting alongside each other at LEDucation in New York City in March, and LightFair in Philadelphia in May. With both Nordeon Group companies introducing a number of new products, the venues provide the opportunity to promote the new offerings, while getting valuable feedback from the design community.


LEDucation is an annual solid-state lighting trade show and conference held in New York City. Hosted by The Designers Lighting Forum of New York (DLFNY), the trade show has grown dramatically since its inception. Now in its eleventh year, the two-day conference draws over 300 manufacturers and 4000 attendees together in "intimate" tabletop settings. HessAmerica had the opportunity to promote a number of new products ranging from Arini, a stylized flood with multi-functional capabilities, to low-level bollards such as Morocco and Portal, as well as the Accadia in-ground luminaire.
Product Information | ARINI
Product Information | MOROCCO
Product Information | PORTAL
Product Information | ACCADIA
HessAmerica and Griven USA shared neighboring tables at the LEDucation trade show.
Finn O'Brien, Griven USA, was on hand to promote several unique product offerings such as GoboLED, a wet location rated gobo projector, and Onyx, a high-power LED floodlight with ultra-narrow 4° beam optics, as well as assorted direct view media products, accent floods, and wall grazers.
Product Information | GoboLED
Product Information | ONYX


HessAmerica, Nordeon, and Griven USA exhibited under a single booth space as members of the Nordeon Group.
In addition to HessAmerica's 20th Anniversary, the 2017 LightFair International trade show marked another milestone, with all three Nordeon Group companies exhibiting in the same booth space. The 30' x 50' open floor plan booth concept allowed flow through traffic between each company, while maintaining individual brand identities. The layout allowed representatives for each brand to guide visitors to the other Nordeon Group brands, allowing everyone the opportunity for product updates in a single location.
For more information on our sister companies, please follow these links:
The Hess Arini was selected as Best in Category for Parking, Roadway, and Area Luminaires at the LightFair Innovation Awards at the start of the show. A panel of lighting design professionals chose the product from a pool of fifteen entries. Booth traffic was heavy as attendees stopped by to view the winning selection and all of the other new products.

ASLA Trade Show

HessAmerica will be exhibiting at the ASLA Expo on October 21-22 at the Los Angeles Convention Center. Be sure to mark your calendars if you are planning on attending and visit us at booth# 947, where we will have the latest products on display. The annual event is considered the largest landscape architecture trade show in the world, drawing more than 5,500 attendees and 350 exhibitors each year.

New Products


The PORTAL EXIT bollard delivers an exterior rated architectural solution for visual guidance and messaging where wall or ceiling mounted options are not possible or desired. Suitable for outdoor applications ranging from rooftop pool decks and gardens to courtyards, the slender rectangular form integrates comfortably into a variety of architecture. The extruded aluminum bollard is available with green or red letters. Custom signage, logos, or patterns may also be incorporated on request. Concealed mounting plate assembly delivers a clean, flangeless appearance. All hardware is stainless steel. Standard colors; matte silver grey metallic, dark grey, or graphite grey. Special colors are available. The Portal Exit bollard is CSA Certified for Wet Locations and UL924 compliant.
Product information | PORTAL EXIT

PORTAL Illuminating Column

The PORTAL illuminating column adds a unique visual accent to architectural feature spaces with its striking linear simplicity juxtaposed with the circular aperture. Functional illumination is provided by concealed LED engines which project light through the clear acrylic ringed lens. The column may include optional marker lights at the base to provide added pathway illumination with either diffused or controlled optics. The extruded aluminum body may be 8' or 10' in height. It has a concealed mounting plate assembly to deliver a clean, flangeless appearance. All hardware is stainless steel. Standard colors; matte silver grey metallic, dark grey, or graphite grey. Special colors available.
Product information | PORTAL

FARO LED Upgrade

The award winning Faro LED continues to improve with its recent upgrade to the latest CoB LED technology. With its conversion to the newest generation chip, output has increased almost 8%, now generating 4750 delivered lumens at 3000K and almost 4900 lumens at 4000K. The high-performance outdoor indirect luminaire still delivers illumination with high visual comfort, achieving the lowest glare rating of G0 under the BUG classification system. A retrofit kit is available to upgrade older generation ceramic metal halide technology to the latest solid-state solution, so consider proposing that for existing applications.
Product information | FARO 720 LED
Product information | FARO 960 LED
Product information | FARO LED RETROFIT

CITY ELEMENTS 180 Bollard update

The City Elements 180 bollard construction has been updated with a newly designed head for added functionality. It is available with either a 360° cylindrical lens for general illumination in open areas or a 240° window for use along perimeters or sidewalks where house side shielding is desired. The illuminating bollard is part of the CITY ELEMENTS product family of modular light columns. Mounting options include internal flange with anchor bolts or external flange with anchor bolts with base cover. Extruded aluminum shaft and housing are finished in finely textured paint. Standard colors; matte silver grey metallic, dark grey, graphite grey, or black. Special colors are available on request. All hardware is stainless steel. CSA Certified for Wet Locations.
Product information | CITY ELEMENTS 180 AR Bollard
Product information | CITY ELEMENTS 180 AA Bollard

Gallery News

HessAmerica welcomed design professionals from Miami and Atlanta on two occasions in early Spring. The visitors learned about current lighting technologies and new products, leading to lively discussions about product capabilities and future project ideas. The presentations concluded with dinner and an evening viewing of the updated outdoor Gallery where many of the most popular and current products are on display. Both groups elected to include an optional day trip to the Biltmore Estate the following day.
Designers receive several benefits from the visit. The continuing education program allows individuals to stay up to date in their profession, to develop new areas of expertise, and is often required for maintaining licensure. The forum also allows designers to experience the true scale of columns and pole mounted luminaires within an outdoor space, something not attainable when viewing a catalog sheet or table-top sample. Portions of the Gallery program are accredited under the Landscape Architecture Continuing Education System, awarding 4.5 professional development hours. The program classifies as a Health, Safety, and Welfare (HSW) course.
Representatives also benefit by participating in the program. While not tangible, the Gallery program strengthens and builds relationships with their designers, often leading to specifications developed as a direct result of seeing certain products on display.
Design professionals from Miami capped their Gallery program with a visit to the Biltmore Estate in early April.
Lighting Associates visit with Atlanta based consultants enjoyed pleasant Spring weather during their Biltmore visit.
We can accommodate groups up to ten people, including yourself. The program is scheduled on demand according to availability. To schedule a visit, contact Terry O'Toole at extension 229 or by email at totoole@hessamerica.com

International Griven Project: Zlota 44
Warsaw, Poland

Zlota 44 opened its doors for business in March to become Europe's tallest residential tower. Standing 630' in height, the 52-story building has transformed the city skyline as the newest icon of Warsaw. Designed by world-renowned architect, Daniel Libeskind, the tower offers residents an unmatched living experience, providing world-class amenities and services that create a community and lifestyle that is unprecedented in the Polish property market. Referred to by locals as "the sail", its arching form was inspired by the wings of an eagle. The façade is bathed in color-changing light, provided by Griven PowerShine MK2 D floodlights.
Designers envisioned illuminating the graceful, sweeping façade in bright, saturated colors from a minimal amount of installation locations. To do so effectively, the projectors required high light output to generate the results needed for the tall façade. The solution was to use seven Griven PowerShine MK2 D color-changing floodlight systems, evenly spaced along the base of the façade.
The PowerShine MK2 D system combines two high performance projectors on a single mounting frame, allowing the designers to economize on installation real estate. Each unit in the tandem system utilizes 96 high power LEDs in RGBW, delivering up to 9600 lumens per projector. The projectors are DMX controlled and programmed to deliver a selection of color-changing scenes to enhance the building's architecture.
The luminaires under DMX control provide unique scenes throughout the evening.
Powerful beams of colored light project onto the façade from seven locations.
The design team supplied the luminaires, installation, and programming, giving the building owner a turnkey solution that is sure to enhance the building's visibility and standing within the city's skyline. At only 50% tenant occupancy in the newly opened building, available spaces are sure to be in short supply in the near future.
For more information on PowerShine MK2 D from Griven USA, follow this link:
Product Information | PowerShine MK2 D

Project News

The following is a snapshot of current projects under construction or nearing completion where HessAmerica products have recently shipped. These highlights provide an insight into what products are currently being specified across the nation for a variety of diverse applications. It is interesting to note that all of these examples incorporate LED sources, signaling the inevitable transition to solid-state lighting. Expect to see some of these projects featured in future newsletters.

Stanford Hospital near San Francisco, California

Hailed as a revolutionary design that will transform healthcare from the ground up, the new Stanford Hospital near San Francisco, California will feature a unique landscape design to bridge public spaces on the campus with the private areas in the Care Pavilions above. Perched atop a third floor rooftop jutting from the main building, the natural oasis will encompass over 40,000 square feet of gardens with mature trees, flowerbeds, and meandering footpaths illuminated by Montego LED bollards in a warm color temperature. The hospital expects to open in early 2018.

Vidant Health's Cancer Center in Greenville, North Carolina

Vidant Health's new Cancer Center in Greenville, North Carolina will be a 6-story, 96 bed facility dedicated to delivering world-class care to patients when completed in 2018. Sierra 6500 columns and Campo 450 pole mounted luminaires with high output LED engines will provide illumination in feature spaces on the grounds.

Broadcom in Orange County, California

Construction on the 1.1 million square foot corporate campus for smart-phone chip manufacturer, Broadcom, is underway at Great Park Neighborhoods, a mixed-use, master planned community in Orange County, California. The campus will include several dozen Sierra 4000G light columns and as many Padua bollards on the grounds for accent and illumination. Occupancy of the new campus is expected in late 2017 or early 2018.

Family Search in Lehi, Utah

Family Search, a genealogy research company, will soon move into a new office building in Lehi, Utah, just outside of Salt Lake City. When completed, the building and grounds will be illuminated with Amalfi wall mounted luminaires and bollards in 4000K LED.

Aspen Lakes Apartments in Grand Rapids, Michigan

Aspen Lakes Apartments in Grand Rapids, Michigan expands its inventory with new apartments slated to be available in August 2017. Valencia 600 pole mounted luminaires with the Module 360 LED engine in neutral white will provide illumination of streets in the expanding neighborhood.

Residential towers in Jersey City, New Jersey

Journal Squared, a new 53-story luxury apartment complex representing phase one of three residential towers in Jersey City, New Jersey, will have Sierra 6500 columns and Faro 960 outdoor indirect luminaires on the grounds at the entrance of the building complex.

Wrigley Field in Chicago, Illinois

Pendo catenary suspended luminaires now illuminate portions of Wrigley Plaza, a new mixed-use development consisting of restaurants and retail establishments. Located just outside of Wrigley Field in Chicago, Illinois, completion of the project is set for the summer of 2017.

61st Avenue SW Greenway Corridor in Calgary, Canada

Final work on the 61st Avenue SW Greenway Corridor in Calgary, Canada is underway, signaling the imminent opening of this revamped link between the LRT Transit Plaza and Chinook Center mall. Sera LED luminaires on curved tapered poles in a bi-level configuration will illuminate the streetscape. The 23' poles feature the larger Sera 740SG luminaire near the pole top to provide street lighting and a smaller Sera 600SG on the backside of the pole for pedestrian lighting along the sidewalks.
Special thanks go to all representative agencies involved in promoting HessAmerica. We sincerely appreciate the efforts and hard work that go into making projects successful. We look for continued support and success into the future. Thank you!