HessAmerica Newsletter

December 2016

  • Featured Project:
    Baybrook Mall
    Houston, Texas
  • New Products:
    Morroco, Varese,
    Dalvik S, Dalvik R
  • ASLA Trade Show
  • Gallery News:
    Griven joins the program

  • IESNA Progress Report:
    Two Griven USA products
  • International Project:
    Swarovski Crystal Worlds
    Wattens, Austria
  • Project News

Featured Project: Baybrook Mall
Houston, Texas

Credit: Todd Spoth
Baybrook Mall, located near NASA's Johnson Space Center and just south of downtown Houston, completed a multi-million dollar expansion of its property last month. Recognized as the second largest mall in the metropolitan area, the upgrade includes an outdoor lifestyle center surrounded by ten new retail buildings. With nearly 1.8 million square feet of retail space at almost 100% occupancy, the mall is one of the most profitable properties per square foot in the region. Campone pole mounted luminaires and City Elements columns provide the outdoor lighting for the new addition to this featured project.
Campone pole mounted luminaires add a stylish complement to outdoor green spaces.
Credit: Baybrook Mall
The outdoor lifestyle center is a vibrant multipurpose space with numerous dining and entertainment options. The expansion adds 30 new retailers and 10 new restaurants along patios overlooking a football field sized grassy area known as The Lawn. The green space features leisure amenities such as outdoor seating, a large-scale digital screen, and a stage to provide a welcoming community gathering spot for events and shows. The pedestrian friendly design concept embraces the outdoors through shaded paths for solace from the bright Texas sun during the day, and warm white illumination provided by Campone pole mounted luminaires during the evening hours.
Campone illuminates pedestrian pathways between new retail buildings.
Credit: Todd Spoth
Campone pole mounted luminaires equipped with twin LEVO LED modules in a back-to-back configuration produce a symmetric rectangular distribution for uniform illumination well suited to the pedestrian areas. Warm white LEDs enhance the ambience of the site for nighttime activities.
Twelve-foot tall City Elements columns with an AR900 top element utilize a single LEVO module with Type III distribution to illuminate the areas surrounding the stage and other selected open areas. The nine-inch diameter columns include internal flanges to produce a clean, uncluttered transition from grade to the column.
Special recognition goes to Lighting Associates in Houston for their work in supporting local efforts to transform the expanded mall into a prime shopping, dining, and entertainment destination, and ensuring the vision of St Louis lighting design firm, Randy Burkett Lighting Design, came to successful fruition. For more information on the products installed, follow these links:
Product information | CAMPONE
Product information | CITY ELEMENTS

New Product Introductions

MOROCCO bollard

The MOROCCO bollard has been changed with two new mounting heights and the addition of an LED light engine. The new models are 39" and 43" tall and replace the previous version. The bollard is available in both three and four window options for asymmetric or symmetric light distributions. It may be specified with a solid top or with an accent lens. The LED model is available in 3000K or 4000K color temperatures and delivers approximately 30% more light than the 24 watt conventional compact fluorescent model with the same power consumption.
Product information | MOROCCO Compact Fluorescent
Product information | MOROCCO LED

VARESE pole mounted luminaire

VARESE is a contemporary LED post top mounted luminaire with simple flowing cylindrical lines. Well proportioned for illumination of streetscapes and other pedestrian gathering areas, the luminaire exhibits fresh new styling to complement traditional and modern settings alike. The luminaire base with integral fitter tapers gently down, transitioning seamlessly to the pole. The LEDs available in warm or neutral color temperatures with a CRI greater than 80. Round straight poles are available in 12' or 14' heights in steel or aluminum.
Product information | VARESE LEVO
Product information | VARESE LVC

DALVIK S pole and wall mounted luminaire

DALVIK S is a contemporary LED pole and wall mounted luminaire for public spaces where clean minimalist styling is desired. Two prominent reveals on the cast aluminum housing add a unique styling cue while highlighting the luminaire's slender profile. The luminaire may be configured with 2 or 3 LEVO C modules in Type II or III distributions to satisfy varying site lighting requirements. Dalvik emits zero uplight and is suitable for all LEED lighting zones and Dark Sky applications. Pole mounted models include single or twin mount configurations on 15' or 20' straight round poles in steel or aluminum.
Product information | DALVIK S pole mount
Product information | DALVIK S wall mount

DALVIK R pole mounted luminaire

A brushed stainless steel fascia punctuates DALVIK R, adding a touch of elegance to any installation. The LED pole luminaire may be configured with 2 or 3 LEVO C modules in Type II or III distributions to satisfy most typical site lighting requirements. The single mount Dalvik luminaire emits zero uplight and is suitable for all LEED lighting zones and Dark Sky applications. Straight round poles are available in 15' or 20' heights in steel or aluminum.
Product information | DALVIK R pole mount

New Orleans, LA - October 22 & 23, 2016

HessAmerica exhibited at the 2016 ASLA Expo in New Orleans, Louisiana on October 22 & 23. With over 5,000 registered attendees, booth traffic was steady throughout the two-day show with many landscape architects stopping to see the latest products. While many were familiar with Hess, we were pleased with the opportunity to increase brand awareness among the landscape architecture community as a premium provider of contemporary architectural lighting and site amenities.
Synchronized via DMX control, Reno and Sierra Q columns in RGBW captured the attention of attendees.
The exhibit featured numerous new products including the Parco family, Portal bollard, Varedo bench, and two Arini assemblies configured in groups of three on angled poles acting as the flagship to the booth presentation. Also on display were Reno and Sierra columns synchronized in RGBW, as well as favorites such as the City Elements modular light column system and a Linea 450 pole mounted luminaire.
Product information | PARCO pole mount
Product information | PARCO bollard
Product information | PORTAL bollard
Product information | VAREDO Bench
Arini with RGBW illuminated teardrop accent lenses added visual interest to the booth.
As a corporate member of the American Society of Landscape Architects (ASLA), we are pleased to have supported the society's mission by participating in two of four Professional Practice Network show floor tours. The short presentations covered various aspects of exterior LED lighting and multi-functional systems, which combine illumination with specialized non-lighting functions. Tour attendees earned one professional development hour toward their annual continuing education requirements.
Hess exhibited the Varedo bench, as well as a City Element column with duress station used in the multi-functional lighting platform.
Sales leads generated from the show were sent to agency principals for follow-up. If you did not receive a copy, please contact Wes Lane on extension 225 or by email at wes.lane@hessamerica.com.

Gallery News -
Griven Joins the Program

HessAmerica recently hosted several groups of landscape architects and other design professionals to the Gallery. The visitations included a half day of product presentations, followed by an evening viewing of the outdoor Gallery, where designers experienced the full scale and performance of HessAmerica products first hand. The outdoor showroom is constantly updated with new products, making it a dynamic and up-to-date sales tool, even for representatives who have visited in the past. The Gallery program highlights the latest products and technologies from HessAmerica, and was recently expanded to include an overview of products from Griven USA.
Finn O'Brien, Business Development - North America, presents Griven's background and products to landscape architects.
Terry O'Toole explains pole manufacturing processes and installation methods during the CEU factory tour and presentation.
The visits conclude with a visit to the historic Biltmore Estate in Asheville, North Carolina, where guests enjoy tours of the Biltmore House, estate grounds, and the Walled Garden and Conservatory
Portions of the Gallery program are accredited under the Landscape Architecture Continuing Education System. Successful completion awards 4.5 professional development hours and classifies as a Health, Safety, and Welfare (HSW) course.
Landscape architects from South Carolina enjoyed the beautiful August weather at the Biltmore.
HessAmerica hosted a large group of design professionals from Kansas City in early September
Visitors from Chicago were treated to holiday decorations at the Biltmore House during their late October visit.
We can accommodate groups up to ten people, including yourself. The program is scheduled on demand according to availability. To schedule a visit, contact Terry O'Toole at 864-487-3535 ext 229, or by email at totoole@hessamerica.com.

Two Griven USA Products Accepted
into 2016 IESNA Progress Report

Griven USA, a member of the Nordeon Group, recently received recognition from the Illuminating Engineering Society of North America for two of its high-performance products, Onyx and PowerShine MK2 D. The architectural LED surface mount luminaires were selected for inclusion into the Society's 2016 Annual Progress Report by a panel of industry peers based on criteria of uniqueness, innovation, and significance to the advancement of the state of the art and science in the lighting industry. The selections were announced publicly at the 2016 IESNA Annual Conference in Orlando, Florida on October 24. All of the selections will be published in the January 2017 issue of LD+A.
ONYX is an ultra-narrow beam projector, which produces precise and uniform illumination at long distances. The luminaire combines 96 high power LEDs in RGBW, dynamic white, or cool white, with specialized optics to produce a very narrow 4° beam, capable of generating 3 footcandles at a distance of 700 feet. Precise beam control and excellent color mixing give designers the ability to graze taller facades or illuminate objects from unparalleled distances.
Product information | ONYX
Onyx RGBW projectors graze vertical columns between windows on the façade of the eighteen story Sheraton Hotel in Bucharest.
POWERSHINE MK2 D is a high-performance floodlight projector system for the illumination of large-scale structures. The dual unit system combines 192 LEDs in RGBW, dynamic, warm or cool white, with a choice of five symmetric distributions ranging from spot to extra wide beams. Additional optics include narrow or wide elliptical distributions in horizontal or vertical orientations for expanded design flexibility.
Each unit is independently tiltable, allowing coverage of tall structures from low to high, or alignment of both projectors in tandem when higher illumination levels are needed. The individual projectors may be specified with different distributions to achieve a variety of lighting effects.
Product information | POWERSHINE MK2 D
PowerShine D projectors illuminate historic 180 foot tall smokestacks in Spartanburg, South Carolina. The upper luminaire featured narrow optics, while the lower unit produced a medium distribution. The two luminaires within the assembly were programmed to operate independently to produce a variety of visual effects.
Follow the link for more information on this local project:

International Project:
Swarovski Crystal Worlds
Wattens, Austria

Swarovski Crystal Worlds takes its place as one of Austria's most popular tourist destinations, hosting nearly 650,000 visitors annually. The eighteen-acre park was built in the late 1990's to celebrate the 100th anniversary of the world-renowned producer of cut lead glass for fashion and precision optics. The park recently completed its third and largest expansion in time to reopen for its 120th anniversary. City Elements columns and Linea bollards provide illumination for the redesigned arrival area and selected pathways on the site.
City Elements columns with warm white LEDs add ambience to the park's attractions.
The new arrival area acts as an eye-catching outdoor foyer mimicking the appearance of the forest in the background. The entry opens up to the gardens, the Great Square, and other outdoor vignettes displaying crystal art installations and structures. City Elements columns painted in a white aluminum finish blend unobtrusively with the surroundings. The 13' tall columns are equipped with a single LEVO module with Type III optics to provide uniform illumination throughout the site. The warm white LEDs provide a welcoming atmosphere for visitors. Pathways throughout the park are illuminated with Linea bollards for effective, uniform illumination.
City Elements columns blend unobtrusively into the background.
The design team represented an international network of talent with architecture and landscape architecture firms from Austria, Norway, and the United States. PLACE, a landscape architecture firm from Portland, Oregon, specified the lighting for the project.
Product information | CITY ELEMENTS
Product information | LINEA bollard

Project News

The following are highlights of interesting projects across the US which have recently shipped and are under construction or nearing completion. The overview provides an interesting insight into the pulse of outdoor lighting for a variety of venues across the nation.

Van Ness and Geary Campus, San Francisco

Portal bollards will grace the new hospital on the Van Ness and Geary Campus in San Francisco. The flagship medical center will feature the latest green technologies from LED lighting to advanced water conservation strategies. Construction will continue through 2018 with operations beginning in 2019.

Moso Village in Sturgis, Michigan

Moso Village in Sturgis, Michigan is a mixed-use property that will deliver an upscale urban living atmosphere set in a rural environment. City Elements columns, as well as Village and Faro UE catenary suspended luminaires, will provide lighting for outdoor areas surrounding retail stores, restaurants, and entertainment venues, including public and private spaces for residents when construction is completed in 2017.

Moody Gardens in Galveston, Texas

Moody Gardens, a popular educational theme park destination in Galveston, Texas, recently started a multi-phase renovation on the Aquarium Pyramid, one of the largest aquariums in the region. Parco pole mounted luminaires will be installed as part of the park's update to the venue.

River Spirit Casino in Tulsa, Oklahoma

Phase II of the River Spirit Casino expansion project in Tulsa, Oklahoma is well underway as the new hotel and casino complex rises from the ground. Sierra LED columns with warm white color temperature will accentuate the entry drive to the hotel with soft illumination and high visual comfort. The new facilities will open early 2017.

Viking Stadium in Minneapolis

Viking Stadium in Minneapolis held its grand opening in July to the delight of many dedicated football fans. Thirty-foot tall City Elements columns with conventional ceramic metal halide sources illuminate the Medtronic pedestrian plaza during events. Several of the columns are configured with camera modules to provide an additional layer of security. Shorter 14' columns provide lighting along the promenade next to the stadium.

Tampa International Airport

Tampa International Airport recently embarked on a major expansion project in anticipation of accommodating 35 million passengers a year. Upgrades include the renovation of the main terminal and construction of a rental car facility to satisfy increased traffic. Modified indirect Linea luminaires were wall mounted in the interior of the terminal to provide general illumination for passengers. Modified pole mounted indirect Linea luminaires with wet location rating and precisely oriented optics to illuminate the exterior entries. Ledia LL OD strips add a visual accent to overall airport experience.

Fulton Street Reconstruction Project in Fresno, California

The Fulton Street Reconstruction Project in Fresno, California promises to reinvigorate the City's formerly thriving downtown as a destination place through improved vehicular accessibility. In March 2016, groundbreaking on the six block pedestrian-only mall signaled a historic turning point for revitalization of the area. City Elements columns equipped with two LEVO modules will illuminate new streets and sidewalks when the $20 million project concludes early next year.
The representative agencies involved in these projects deserve special recognition in supporting the design community while promoting Hess. We appreciate their success and continued support into the future. Keep up the great work!