HessAmerica Newsletter

February 2015

  • Featured Project:
    University of Minnesota -
    Biomedical Discovery District
  • Architectural Record -
    2014 Record Products Award
  • Top Agency Performers
  • Site Amenities:
    Product Line Expansion
  • 2015 LightFair International
  • International Project:
    Erasmus University
    Rotterdam, Netherlands
  • Project News

Featured Project:
University of Minnesota, Cardiovascular and Cancer Research Facility

Photo Credit: ZGF Architects
The much anticipated Cardiovascular and Cancer Research Building in Minneapolis recently opened for business, bringing the University of Minnesota one step closer to establishing a world class medical research program. The new building is one of several state-of-the-art facilities located in the University's Biomedical Discovery District, the result of a partnership with the State of Minnesota. The district will allow multi-disciplinary collaboration among researchers, focused on developing new cures and therapies for today's most challenging health conditions. City Element columns illuminate the expansive entry plaza of the iconic building at the entrance to the district, making this our latest featured project.
City Elements columns illuminate the main walk and entry paths to the building.
Credit: DF\ Damon Farber
The architecture of the Cardiovascular and Cancer Research Building presents a curving glass curtain wall which frames the beautifully landscaped pedestrian plaza. The plaza separates the building from the street and features a distinctive oval green space with curving pathways, plantings, and furnishings to create a welcoming atmosphere for gathering and sitting. Twenty-four City Element columns are interspersed throughout to illuminate the area, providing safety and security during evening hours. Standing fourteen feet tall, the nine inch diameter columns feature a single AR900 top element equipped with Type V optics and 70w T6 ceramic metal halide sources. The architecturally neutral columns blend harmoniously within the space, allowing the architecture of the building and plaza to be the focal point.
The distinctive oval green space separates the street from gathering spaces along the building.
Credit: Brandon Stengel - www.farmkidstudios.com
City Elements columns stand tall against the harsh Minnesota winter.
Credit: DF\ Damon Farber
The Microbiology Research Facility will be the last and final building to complete the district. Currently under construction, it is expected to open in January 2016. City Element columns with solid state technology will provide crisp illumination from 4000K LEDs for the site. The light engines consist of two LEVO modules configured in three different distributions to meet the numerous site lighting requirements surrounding the facility.
For more information, follow this link:

PADUA Wins Architectural Record 2014 Record Products Award

PADUA was selected as a winner in Architectural Record's 2014 Record Products annual design competition. The product family was chosen by a jury of six prominent New York design professionals, who were asked to rate entries from a pool of 500 products based on the criteria of innovation, usefulness, and aesthetics. PADUA was one of fourteen products showcased in the Lighting & Electrical category in Architectural Record's December 2014 print issue.
PADUA may also be viewed online at the publication's website by following this link:
PADUA is available in a bollard or wall mounted luminaire to accent outdoor areas with simple styling and crisp LED illumination. It takes advantage of a small form factor to produce an elegant, yet understated luminaire. The cylindrical extruded aluminum body nests within the concave bollard shaft or companion wall bracket for an unobtrusive compact appearance that integrates seamlessly into a variety of contemporary architecture.
PADUA is showcased online on Architectural Record's website.
PADUA consumes only eight watts and is available in a choice of warm or neutral color temperatures. Design details include an integral LED driver and concealed hardware. Visit the product web pages for additional information and specifications at these links:

Top Agency Performers

We take a moment to honor the top performing representative agencies in 2014. Every year, HessAmerica confers recognition upon agencies with the highest sales volume. This year, we are pleased to recognize Associated Lighting Representatives (ALR) in Northern California with the President's Award for achieving the highest sales in the nation. General Manager, Terry O'Toole was on hand to present the award to agency principals, Steve Holdaway, Darrell Packard, and Darin Buscaglia, and convey personal thanks to the entire team at ALR.
(L) Terry O'Toole presents Steve Holdaway, principal of Associated Lighting Representatives with The President's Award.
(R) Regional Manager Ryan Kornblatt presents the Top Performer award to Mark Myers, principal of Lighting Associates, Inc.
Awards were also presented to three other top sales agencies; Lighting Associates, Inc, Houston; International Lights, New York City; and Omnilite, Boston. Congratulations to all of the award recipients. We look forward to continued success in 2015 and hope to add additional agencies to the list.

Site Amenities Product Line Expansion

We are pleased to announce an expanded tree grate range with six new models for the North American market. Using an upgraded four piece design, the products will provide you with added opportunities to specify and sell both lighting and site amenities to the landscape architecture and municipality markets.
Hess comprehensive tree grate system in exploded view (concrete foundation by others)
The tree grates are available in two or three sizes depending on the model to meet varying site requirements. All can accommodate an optional tree guard to achieve a variety of appearances while providing comprehensive tree protection.
Many of the models may also be specified with one or two Ravenna inground luminaires for applications requiring accenting with uplight. This allows you to provide a tree grate and luminaire package from a single manufacturer for simplified project coordination.
Ravenna luminaire installs easily into the tree grate, positively retained by three stainless steel spring clips.
The four-piece tree grates are cast iron exceeding ASTM A48 Class 35B standards, the highest level of tensile strength offered on the market. All models include two removable plugs to accommodate watering hoses. The tree grates undergo a dipping process that completely coats the individual pieces in the standard graphite black finish, allowing the surface to slowly develop a natural patina over time.
All tree grates include a heavy duty installation frame fabricated from steel for level mounting of the tree grate onto a concrete foundation provided by others. The installation frame is hot-dip galvanized for proven long term corrosion protection.
Follow the link to see the latest selection.
The range of planters has also been expanded to include round, square, and rectangular planters. Fabricated from aluminum, each is available in several sizes to match the scale of the environment. All include an inner liner with drain opening for outdoor use or without openings for interior applications.
Planters | PALMA L
Planters | PALMA Q
Planters | PALMA R

2015 LightFair International

Be sure to save the date on your calendars for 2015 LightFair International being held in New York City, May 5-7, 2015. HessAmerica will once again be exhibiting, so plan to stop by the booth to meet the team and see the latest offerings. Look for us at booth number 547, along the main center aisle. This year marks the show's return to the Javits Center after a six year hiatus as the facility underwent an extensive upgrade for repairs and maintenance.
On February 23, all agency principals and specification salespeople will be sent an email announcing the availability of VIP LightFair passes. The pass allows you free access to the exhibit hall for the duration of the show. Act quickly when signing up for passes, as only 150 passes are allotted to HessAmerica based on our booth size. Once the supply depleted, no more passes will be available.
We look forward to seeing you at the show!

Gallery Visits

HessAmerica wrapped up the 2014 year with three specifier visits in November and early December. The visitors had the opportunity to learn about the latest products and view the Gallery at night. As an added bonus, all of the groups included a visit to the Biltmore Estate, decorated in all of the festive trappings of the holiday season.
Inquiries for potential visits are already coming in for the upcoming Spring season. Many who have visited in the past have recognized the benefits of participating in the program. The forum strengthens relationships with your valued specifiers, and in turn, specifiers benefit from seeing the fit, finish, and performance of the products in person. The outdoor Gallery environment allows designers to experience the full scale and performance first hand.
To arrange a visit, contact Terry O'Toole on extension 229 or by email at totoole@hessamerica.com.

HessAmerica hosted JTH Lighting and a small group of landscape architects from the Minneapolis region

The final visit of the year saw a larger group from the Baltimore-Washington area. Victor Wittmann, VP of Sales, was also on hand.

International Project
Erasmus University - Rotterdam, Netherlands

Established in 1913, Erasmus University in Rotterdam, Netherlands is recognized as one of the top ten public universities in Europe in several fields of study. The four pillars of focus upon which the institution stands include Health, Wealth, Governance, and Culture. In response to tremendous growth in attendance from students worldwide and the need to modernize existing facilities, the campus is undergoing a multi-phase renovation of existing buildings, as well as breaking ground for new construction. Residenza columns are playing a key energy efficiency role in the campus site lighting.
The university recognized the need to transform the campus into an attractive place to work and study. While upgrading existing buildings, and constructing new structures are part of the expansion plan, the main focus was placed on enhancing the outdoor public spaces. The objective was to unify the 70 acre campus into a cohesive and coherent environment. This latest effort employs Residenza columns, not to over illuminate the outdoor areas, but rather "to support the effect and appeal of the public spaces in a timeless way", remarks project architect John de Groot of the Juurlink+Geluk design firm.
Residenza LED columns illuminate only areas needed for safety and security.
A total of seventy Residenza columns were installed campus-wide. Each column is equipped with a single LEVO module, providing warm white illumination throughout. Ravenna inground luminaires were also incorporated into the outdoor lighting scheme to highlight and accentuate trees in selected areas of Erasmus Plaza, a main meeting and transit point on the campus.
Residenza columns illuminate pathways, while Ravenna inground luminaires accent trees with uplighting at Erasmus Plaza
The final results of the newly installed lighting systems achieved the goal the architect was seeking. "In our vision for the campus design, the lighting was not to set the tone, but rather to meld with the surroundings".
For more information, follow these links:
Illuminating Columns | RESIDENZA Z
In-ground Luminaires | RAVENNA

Project News

The following is a preview of projects that are currently under construction or nearing completion. The highlighted sites span North America and feature a wide range of products being utilized on educational campuses, transportation centers, retail malls, parks, and sports and entertainment venues. We anticipate some of these projects will be featured in future newsletters.

John Young Parkway, Kissimmee

City Elements 180 LED bollards in a bright red finish will illuminate the John Young Parkway bicycle and pedestrian bridge in Kissimmee, Florida. The adjoining trails will also be illuminated as the project nears its Spring completion date.

O'Hare South Airport Tower

The O'Hare South Airport Tower employee parking area undergoes an upgrade to its outdoor lighting with the addition of LED powered Linea 800 pole mounted luminaires and Linea bollards. Construction is expected to be completed in March.

Dr. Phillips Center, Orlando

The Dr. Phillips Center for the Performing Arts in Orlando, Florida opened to the public in November 2014. Twenty foot tall City Elements 230 columns in several configurations provide LED illumination for the entry plaza. Column variations included modules to accommodate security cameras, speakers, and distress stations for the safety and security of patrons.

Chinese District, Montreal

The Chinese District in Montreal, Quebec recently installed pendant mounted Village luminaires on custom poles to provide street lighting along several blocks. The luminaire was selected for its lantern-like appearance.

Eastridge Transit Center, San Jose

Special ADA-compliant Serpo tree grates with Sculpo tree guards will protect newly installed trees at the Eastridge Transit Center in San Jose, California. The multi-modal facility will provide safe connection between buses, light rail, and other regional transit vehicles when it is completed later this year.

CREC Academy of Aerospace and Engineering, Plainville

Sierra 4000 LED columns and complementary bollards will greet high school students at the CREC Academy of Aerospace and Engineering in Plainville, Connecticut when the new building is completed in time for the next school year.

River Oaks District, Houston

The fifteen acre River Oaks District in Houston will feature Tanella pole mounted luminaires within this luxury mixed-use development. Ravenna inground luminaires will also provide accenting when the project is completed in the Spring.

Hilldale Shopping Center, Madison

Pendo catenary suspended luminaires will provide illumination for evening shoppers at Hilldale. The Madison, Wisconsin retail mall is currently undergoing a $15 million renovation. The luminaires will use the buildings as the support structure for the catenary system.

Kutztown University campus, Pennsylvania

Sixteen inch LEDIA LF tiles in warm white, along with Cento 900 and 280 LED bollards will enhance the evening experience at the Life Cycle courtyard at Berks Hall on the Kutztown University campus in Pennsylvania.

Pan Am Village, Toronto

And finally, eighty seven City Elements 230 columns will provide outdoor lighting throughout the Pan Am Village in Toronto, Canada. The village will house athletes for the Toronto 2015 Pan AM/Parapan America Games when events are held July through August of this year.
We would like to thank all representative agencies involved in these projects. We appreciate their success in promoting Hess throughout the country.