HessAmerica Newsletter

January 2014

  • Message of Thanks
  • Featured Project
  • 2014 Trade Shows
  • Gallery Visits
  • Product News
  • International Project - Tel Aviv
  • Project News

Message of Thanks

We enter 2014 with the tumultuous occurrences of 2013 behind us and a future much brighter than seemed possible a short twelve months ago. While the situation created challenges, the eventual acquisition of Hess GmbH by Varova Investments, and our subsequent inclusion into the Nordeon Group, means financial stability has returned as well as focus on the core business - specifying Hess products and serving the market. Before solely addressing the future, it is important and appropriate to thank all of you who stepped up to continue supporting us during the difficulties experienced in 2013. We recognize our service became less than ideal, however, everybody here, and in Germany, never gave in to the frustration of our uncertain future.
Today, vendor relations are improving as well as planning for growth. As you will read in the newsletter, Hess will be exhibiting at a number of important trade shows, not the least of which are Light + Building and LightFair.
We are hearing of a few very nice projects soon to become orders. There is some interesting LED retrofitting of existing popular products to announce, and we are looking to you to help rebuild specifiers confidence in Hess to secure the position we have enjoyed in the marketplace.
Thank you for your confidence in the Hess team and here's hoping 2014 will bring positive market growth for us all to enjoy.
All the best,

Featured Project:
Romare Bearden Park

Charlotte, NC

Romare Bearden Park in Uptown Charlotte opened to an enthusiastic crowd of several thousand people in early September. The $11 million park commemorates the life of internationally renowned local artist, Romare Bearden, who grew up in the area in the early 1900's. FIORA and RIVA pole mounted luminaires illuminate the main pathways and one of the interactive play areas, making this public space our latest featured project. Located adjacent to the entrance of Charlotte's new baseball stadium, BB&T Ballpark, the park is certain to be enjoyed by many who visit this popular downtown setting.
RIVA pole mounted luminaires frame the pristine Charlotte skyline as evening approaches.
The 5.4 acre park covers just one city block, yet has the functionality of many larger public spaces. It is composed of several distinct areas, each inspired by facets of the artist's life. The main pathway, known as The Evocative Spine, runs diagonally through the site, allowing visitors to experience individual vignettes as they stroll through the park. Twenty foot tall FIORA luminaires, selected by the lighting designer, were chosen to subtly illuminate the walkways while adding structure to the landscape, as well as creating a dramatic visual delineation with the surrounding urban hardscape.
FIORA outdoor indirect luminaires illuminate the main pathway at Romare Bearden Park
The lighting played an important role in establishing visual hierarchy and scale for the park's pedestrian pathways. Both orientation and wayfinding are reinforced by insightful arrangements of lighting equipment with respect to the various activity nodes.
As the main pathway meanders through the landscape, it opens up to Big Moon Green on the far side of the park. FIORA luminaires line the semi-circular sidewalk framing this grassy area, which serves as an informal play area or gathering space during concerts and events.
Several gardens, water features, and outdoor sculptures are interspersed throughout the site, which includes an interactive play area with cascading water jets and musical chimes. RIVA pole mounted luminaires provide uniform horizontal and vertical illumination for excellent visibility within this active space. Ceramic metal halide sources deliver warm white light with excellent color rendering, contributing to the atmosphere of the overall park.
FIORA high-performance indirect fixtures are lamped with 150w T6 ceramic metal halide sources, which are precisely positioned within a 5° beam reflector. Light is projected upward to the secondary reflector where individual facets break up the intensity of the single lamp source. Individual beams of light are then redirected downward to the ground for uniform low brightness illumination. The facets are configured to provide a symmetric rectangular light distribution, well suited to the site.
Romare Bearden Park includes activities and spaces for people of all ages.
The project represents Charlotte's first major green space within the city, so we are proud to have Hess products selected for this exceptional local application. Special recognition and thanks go to Randy Burkett Lighting Design in St Louis and LandDesign in Charlotte, as well as the representative, St Louis Lighting Group, for their support of the lighting consultant during the design phase. The local Charlotte agency, PGA Lighting, assisted in the order process. The City of Charlotte has a new downtown park of which they can be proud!

2014 Trade Shows

Hess will be exhibiting at several major industry venues in Europe and the United States during the first half of 2014. Be sure to mark your calendars if you are planning to attend any of these shows. On display will be an expanded LED portfolio of new and existing products. Here is a brief summary of the upcoming events.

Brussels, Belgium - February 5-6
The Expo for Public Space is a trade fair targeted toward landscape architects, architects, urban planners, and commercial developers. Billed as the largest trade show in Belgium for public spaces, Hess will be exhibiting LED luminaires and site amenities at Stand 5.02.

New York, New York - March 18-19
HessAmerica will again be exhibiting at LEDucation in New York City. Due to the increased popularity of the show since its inception in 2006, the venue has relocated to a larger facility at the Sheraton on Times Square. The table-top show now runs two days to accommodate the ever-growing number of attendees who now consider this a must see event. Visit us at booth # C6.

Frankfurt, Germany - March 30 - April 4
Known as the world's largest trade show for lighting, some 200,000 people are expected to visit this biennial exhibition. Hess will have the traditional large scale booth, showing the latest LED products and technology. Terry O'Toole and Victor Wittmann from HessAmerica will be there. Make sure to stop by to visit the booth at Hall 5.0, Stand A60.

Las Vegas, Nevada - June 3-5
HessAmerica returns to Las Vegas this year with a 20' x 20' booth. As usual, the latest products will be on display to the design community. Visit us at booth# 4821. Look for future announcements in late February to sign up for complimentary VIP passes for you and your specifiers.
See you at the show!

Gallery Visits

HessAmerica Outdoor Exhibition
Based on our ongoing visitation program, HessAmerica hosted a group of specifiers to the Gallery in early November. Design professionals from Chicago and Minneapolis spent a day at the facility learning about new products and technology, followed by an evening viewing of the outdoor showroom. The visit was concluded the next day with a daytime excursion to the Biltmore Estate.
HessAmerica hosted representatives and guests from Morr-Sharp and JTH Lighting.
Now in its tenth year, the venue has served as a valuable tool to representatives in developing their specifier relationships and a source of inspiration for design professionals. The Gallery is continually updated with the latest products and will be over the winter hiatus.
The CEU portion of the program is accredited for five AIA Health, Safety, and Welfare learning units for architects, or five professional development hours for landscape architects upon successful completion of the course.
While it is still early in the year, now is a good time to start the planning process for a Spring or Summer visit. The typical visit consists of a one day program, generally a Thursday, with arrival the previous evening. Other days are possible depending on availability. Many visitors choose to include an optional day-long excursion to the Biltmore Estate before returning home. Contact Terry O'Toole on extension 229 or by email at totoole@hessamerica.com for available time slots.

Product News

We are pleased to announce the Sedi series is now available in LED. Available in two sizes, the Sedi luminaire creates a functional wall sculpture while delivering subtle, glare-free illumination. The uniquely stepped faceplate creates visual interest day or night by adding depth to ordinary wall surfaces. The smaller model, Sedi Q, is 9.5" square, while the larger Sedi R features a rectangular faceplate measuring 19.3" wide by 9.5" high. Installation depth for both models is less than 6".
The LED sources are regressed within the housing and shielded at normal viewing angles. The luminaires use either one or two linear light engines depending on the model. The LEDs are available in 3000K or 4000K color temperatures with a typical CRI of 85. The L70 lifetime is 60,000 hours for long-term operating performance. Input voltage is 120v through 277v. Both models deliver a minimum of 50% higher light output than the current compact fluorescent models while consuming half the power. Power consumption is 10 watts for the Sedi Q, and 23 watts for Sedi R.
The luminaires install into a formed aluminum back box which can be shipped in advance. Sedi is suitable for use in exterior, interior, and poured concrete walls.
Click on the links below to download specification sheets and photometric files.

International Project News
Central Beach Promenade

Tel Aviv, Israel

Tel Aviv's beachfront promenades are a popular year round destination for millions of tourists each year. Visitors and residents flock to the beaches during the day, and return in the evening to enjoy the area's many restaurants, night clubs, and cafes. City Elements lighting columns are being installed along the two and half mile promenade in several phases as part of the city's efforts to revitalize the area, making this the latest international project highlight.
The promenade was originally constructed in 1939, and subsequently renovated in the early 1980's. It is now undergoing a city-funded upgrade to replace inefficient globe luminaires along this stretch of beach. City Elements modular light columns with ceramic metal halide technology were selected as the replacement fixture for the outdated lighting systems. An Israeli architectural firm, in collaboration with a local lighting consultant, developed a new lighting plan based on two main criteria for the redesign.
First, the designers sought to establish a minimal presence of lighting structures while maintaining desired illumination levels and uniformity. This was accomplished by selecting an overall column height of twenty feet, allowing the fixtures to be spaced up to seventy feet apart. All of the columns consist of a top element with Type V optics lamped with 150w T6 ceramic metal halide sources. This combination delivered both the light levels and uniformity for the main areas of the promenade. Some columns included an additional element with directional 70 watt ceramic metal halide optics to illuminate areas that were further away from the designated fixture locations.
Secondly, the other factor considered by the designers was the need for a high quality lighting system that would stand up to coastal marine conditions. To accommodate this requirement, the columns underwent a multi-stage finishing process inside and outside the shaft to achieve the level of corrosion resistance needed for this seaside environment. The lower five feet on the inside of the extruded shaft is protected by an anodized coating followed by a layer of powder coat. The exterior of the column received an even more extensive level of protection, comprised of two layers of marine grade epoxy powder coat applied over an anodized surface. A final layer of UV resistant powder coating seals the surface.
This project exemplifies the ability of our engineering and manufacturing operations to deliver custom solutions in support of a specification. Kudos for a job well done!

Project News

Here is a brief look at projects currently under construction or nearing completion, for which lighting fixtures or site amenities have recently been shipped. We expect to see some of these projects highlighted in future newsletters when they open to the public.

The Bonita Center for the Performing Arts in California remains on schedule for its April 2014 completion date. The 700 seat facility will host productions from local schools and deliver professional performances to the San Dimas community. Residenza Z light columns and Cento 150 wall luminaires will illuminate the exterior grounds of the center.




The Center for Excellence at Binghamton University in New York will connect the biotechnology and engineering & science buildings when it opens for the 2014 school year. Pasadena pole mounted luminaires equipped with LEVO LED modules will complement the modern architecture of the new building.



Campo 450 pole mounted luminaires will be installed at the Gateway Center, a regional shopping center in Brooklyn, New York that is home to numerous national retailers. The luminaires will illuminate feature spaces at the mall's many entrances.



Sierra 6500 and City Elements illuminating columns will provide outdoor lighting for the various linear parks and memorial gardens at the new Parkland Hospital in Dallas. Construction is expected to be complete in the summer of 2014.


CITY ELEMENTS Configurator


The New Braunfels Town Center in Texas is a 400 acre mixed use development which features 30 acres of parks. Valencia pole and wall mounted luminaires in two sizes will be installed throughout this expansive property.

VALENCIA pole mounted

VALENCIA wall mounted


Griggs Park, a historic park in Uptown Dallas, opens to the public next month. Campone LED pole mounted luminaires will illuminate the pathways of this 8 acre park.



Novara OVS catenary suspended luminaires with LED sources will be installed in several courtyards at the Circle Terminus mixed-use development in the heart of Atlanta, Georgia. The complex is due to open in Spring 2014.


The focused efforts of each respective agency are instrumental in making these projects a reality. We look forward to continued success in 2014. Good job everyone!