Newsletter 2012

Featured Project
LA Plaza de Cultura Y Artes - Los Angeles, California

City Elements columns along the pathways of the exterior grounds stand in the shadow of the US District Courthouse and Los Angeles City Hall in the background.
LA Plaza de Cultura y Artes, better known to locals as LA Plaza, is Los Angeles' first Mexican American museum dedicated to celebrate the influence of Mexican and Mexican-American culture on Los Angeles and all of Southern California. Located near the site where the City of Los Angeles was founded in 1781, the center is an official project of Los Angeles County and a Smithsonian Affiliate. The 2.2 acre campus includes indoor interactive exhibits, as well as an outdoor stage with grassy commons and a 30,000 square foot public garden. City Elements columns were used to illuminate the exterior, making this our featured project.
City Elements columns located in the public garden area of the campus provide illumination for safety and security. - - Columns placed at strategic locations around the stage provide both sound and lights for patrons during evening events.
Because of the limited outdoor space available, a multi-functional approach was needed to integrate light, sound, and power, while providing safety and security for visitors. City Elements columns were configured to deliver a single source solution satisfying all of these needs while minimizing visual clutter and maximizing functionality with the smallest possible footprint.
Sixteen columns, with an overall height of 12', were placed at key locations throughout the site. The columns incorporated an AR900 top element with 70w ceramic metal halide for general area lighting; and an intermediate BS300 accent element mounted directly below for an added layer of lighting for patrons during evening events. All of the columns include an integrated emergency ballast for the metal halide lamps to ensure an increased level of safety should a power interruption occur.
Midway along the length of each column are modules designed to accommodate a linear speaker system, allowing sound to be piped throughout the venue. A perforated stainless steel grille, painted to match the column, conceals the speakers, providing a clean, uncluttered appearance. An internal convenience outlet located behind the hand hole cover provides on-site power should the need arise. An integral chute below the hand hole allows cables to exit the column for closed door operation while in use.
Projects with complex configurations such as this require close collaboration among the designer, engineer, representative, and manufacturer to ensure successful results are achieved. The Los Angeles agency of David Silverman & Associates did just that, making the designer's vision a reality. Special thanks also go to Bill Gonzalez with the agency for providing the photography used in this article.
Click on the links below for further information on the City Elements modular light column system.

Project News

Here are some highlights of several interesting projects that have been shipped in the last few months. Look for some of these projects to be featured in our upcoming newsletters.

Credit: Architecture by LMN & URS. Landscape architecture by Gustafson Guthrie Nichol. Renderings by Visualized Concepts.
  • Scheduled to open in 2013 ahead of schedule and under budget, the Cleveland Medical Mart and Convention Center will include fifteen City Elements 230 columns installed on the grounds of this 1 million square foot campus. The twenty foot tall columns are sure to create a striking accent.
    CITY ELEMENTS Configurator
  • Potomac Yard Park in Alexandria, Virginia will be a 21 acre urban park when it is completed. The park will be illuminated by a total of sixty-one Avalon 650 pole mounted luminaires equipped with the latest Module 360 LED light engines.
  • The Wisconsin DOT order for fifty-seven Canto 450 single mounted luminaires on 18' poles will be installed along a one mile section of Highway 54 in the central part of the state.
  • TD Ameritrade's new headquarters in Omaha, Nebraska will include eighteen Residenza Z columns when complete in April 2013. The new campus will consolidate five existing offices around the city and will be the eighth largest building in the United States to be LEED certified.
Credit: HOK
  • Auburn University in Alabama will complete construction of their new Recreation and Wellness Center in May 2013. Valencia 800 pole mounted luminaires will provide safety and security lighting on the exterior grounds around the facility.
Credit: 360 Architecture
  • Fairview Hospital in Cleveland, Ohio broke ground on a $76 million dollar expansion of their emergency department and ICU in March 2011. Construction is expected to be complete in early 2013. Sierra SE42G LED bollards will provide illumination for the pedestrian pathways.
    Illuminating Bollard SIERRA
  • The new Cherry Hospital in Goldsboro, North Carolina will install Punto litter receptacles with ash receptacles on the grounds of the facility when construction is completed in March 2013.
    Litter Receptacles PUNTO
We appreciate the efforts of the representative agencies involved. Keep up the great work!

Hess International News

As an integral component of the Hess global network, we are pleased to bring you company news from around the world. Read on for recent events and developments in the global arena.

Hess AG establishes regional office in Singapore
Christoph Hess (second from right) with Mike Theo (right) and his staff at the official inauguration of the Singapore sales office.
Hess opened a new office in Singapore earlier this month, improving the company's access to the Asia-Pacific market. The new sales location includes a rooftop exhibition area to showcase the range of available products, giving clients first-hand exposure to the latest in outdoor lighting technology. Singapore will become the base from which the company plans to boost sales of LED products throughout the region. Forecasts suggest that the LED lighting market in Asia, excluding China, will grow from $1.3 billion in 2011 to $17 billion by the year 2020.
Sales Expansion into Manitoba
HessAmerica continues to expand its presence in the Canadian market with the recent appointment of R.D. Sales, an independent representative agency in the province of Manitoba. With this new addition, HessAmerica now has representation in all major markets in Canada.
Spennymoor, England
Hess and Thorn Lighting Open Outdoor Lighting Exhibition
Hess luminaires and site amenities are tastefully displayed in the new outdoor exhibit.
Since 2011, Hess and Thorn Lighting have partnered through a comprehensive marketing and sales agreement in Europe. Under the agreement, Thorn possesses exclusive rights to market the Hess brand in England, France, and selected countries in eastern Europe, whereas in Germany, Thorn is marketed by Vulkan, a subsidiary of Hess. To further support those sales efforts, the two companies opened a new outdoor exhibit at the Thorn Academy of Light in Spennymoor, England last month. The exhibit displays selected Hess lighting products in an architectural setting that also includes site furnishings such as benches, litter receptacles, tree grates, and bicycle racks. The venue serves as a learning, and inspiration center, allowing design professionals to see the products in scale and experience the performance of the latest lighting technologies.
Paris, France
Hess and Thorn co-exhibit at Salon des Maries Trade Show
On a related note, Hess AG and Thorn Lighting exhibited last month at the Salon des Maries trade show in Paris, France, sharing a booth that represented both companies. The trade show targeted architects, designers, and urban planners, highlighting sustainable design solutions available to the market. One of the main themes of this event was the responsible management of energy as related to outdoor public lighting.
Visitor traffic was heavy at times at the joint Hess/Thorn booth.
A cross-section of LED products were on display including a variety of pole mounted luminaires, City Elements columns, TARO illuminating bollard, and the Positano bench with color-changing RGB. Functional site amenities such as the CERES bicycle rack, and the MARINO tree grate were also shown at the booth. The well-attended three day fair included 850 exhibitors from around the world.

LEVO Module Upgrade - LEVO v3.1

With the rapid advances in LED technology, the LEVO module follows suit with a new LED chipset delivering substantially higher system efficacy. The latest versions deliver up to 75 lumens per watt depending on the luminaire and color temperature.
The new LEDs allow products using a single LEVO module to run at a lower drive current of 500mA (down from 700mA) while maintaining essentially the same light output. Power consumption decreases by a third from 33 system watts to 23 system watts.
For products equipped with two or more modules, the drive current will remain at 500mA, while delivering significantly higher light output. For 3000K light engines, the upgraded LEDs will deliver 32% more lumens than the previous model. For 4000K and 5600K light engines, the increase in lumen output is approximately 23%. CRI is 80+ for all three color temperatures.
The LEVO module platform is used extensively throughout the Hess product range from pedestrian scale post top luminaires to larger scale fixtures at 20' or 26' mounting heights. Depending on the size of the luminaire, a fixture may accommodate up to six of these light engine modules to meet varying mounting height or light level requirements.
The upgraded modules will initially be integrated into products that use a single module. These include the Campone, Residenza, and the City Elements in all three diameters. The changeover to the new LEDs in 3000K and 4000K will be complete by the end of January 2013, with the 5600K following closely by the end of March.
Updated photometric files and specification sheets will be uploaded to the website in the coming weeks to coincide with the transition. Contact Wes Lane at extension 225 or by email at for the latest IES photometric files or specification data should you need them sooner.

Fourth Quarter Gallery Visits

The last few months have been very active, with HessAmerica hosting six Gallery visits from October through early December. In all, thirty-eight people visited the facility during this time to learn about products and view the Gallery in the evening. These sessions included four specifier group visits, a New Agent Training seminar, and a visit from a local rep and architect to gather ideas for an upcoming project.
Cliff Gilbert (left) and Wes Lane (right) accompanied design professionals and representatives from the Baltimore / Washington DC area in early October.
Now in its eighth year, the venue continues to serve as a valuable tool to representatives in developing their specifier relationships, and a source of inspiration for design professionals. The Gallery is continually updated to show the latest products, and is accredited for five AIA Health, Safety, and Welfare learning units for architects, or five professional development hours for landscape architects.
November visitors included this group of landscape architects from the Columbus, Ohio region.
Landscape architects from the Kansas City area enjoyed the splendor of Biltmore decorated for Christmas during their mid-November visit.
The typical Gallery format begins with arrival late Thursday morning into Charlotte or Greenville-Spartanburg. Lunch is followed by an afternoon of presentations, and concluded with dinner and a viewing of the Gallery in the evening. Most visitors choose to include a Friday excursion to the nearby Biltmore Estate, with departure home the following morning. Gallery sessions are held throughout the year, although Spring and Fall are the most popular times due to vacation schedules.
To schedule or inquire about a Gallery visit for upcoming year, contact Terry O'Toole on extension 229 or by email at