Project of the Month

Hard Rock Hotel - San Diego
The latest Project of the Month is the Hard Rock Hotel in the heart of downtown San Diego. Recently opened, the hotel is located at the entrance to the historic Gaslamp Quarter and is conveniently situated near the San Diego Convention Center and PETCO Park. The lobby features LEDIA LL ID strips recessed into the floor throughout the space.
LEDIA LL ID strips with blue LEDs greet visitors and guests as they enter the lobby.                                                    Photo: Hard Rock Hotel - San Diego
The LEDIA strips work in concert with other linear elements in the walls, ceiling, and floor to produce a cohesive visual theme within the architecture. Blue LEDs add a layer of rich saturated color while adding visual interest to the space.
The recessed strips are mounted precisely flush to the granite tiles, representing a quality installation of the product. Special thanks go to San Diego Lighting Associates for their hard work and close coordination with the specifiers and contractors before and during construction to ensure top-notch results.
LEDIA LL ID strips complement linear design elements within the space while adding rich saturated color.
Photo: Hard Rock Hotel - San Diego

2010 Light + Building

If you are planning to attend the 2010 Light + Building exhibition this year in Frankfurt, please stop by and visit the Hess booth located in Hall 5.0, Stand A60. Terry O'Toole will be there and will be happy to share the new products with you and your specifiers.
Hess will also have two outdoor exhibits. The Hess Agora (outdoor exhibit) is located between halls 3 and 5 on the grounds of the convention center, while an urban vignette designed for the Luminale event will be located at Friedberger Anlage. This exhibit will be open from 7:30PM through 10:30PM nightly from April 11 through April 16. Directions to this exhibit will be available at the booth.
An after-show event will be held at the Hess booth on Monday, April 12 from 5:30PM-9:00PM. There will be a light buffet, live music, and refreshments, so if you are in the area, please stop by and enjoy the festivities.

2010 LightFair

HessAmerica will be exhibiting at LightFair in Las Vegas this year. We will have a number of new products on display, ranging from low-level bollards and columns to new pole mounted luminaire designs. Mark your calendars for May 12-14 and be sure to stop by booth # 1815 to say hello and learn about the new offerings.
As a reminder, complimentary VIP Passes are still available on-line. Click on the link below to sign up. You must be register before April 16 to take advantage of the free admission. For passes registered after April 16, a $65 processing fee will apply.

National Sales Meeting

We recently sent an email to agency principals announcing the upcoming National Sales Meeting to be held October 7-8 in Spartanburg, South Carolina. We will be introducing a variety of new products and delivering in-depth presentations on each. Be sure to mark your calendar for the event. Further details will be coming out toward the end of May.

Site Furnishings Expanded On-line

Site furnishings on the website have been expanded to include additional models of barrier bollards, bicycle racks, benches, litter receptacles, and planters. These products should give you the opportunity to become an important contact to your valued architects and landscape architect as a single source for lighting and amenities. Click on the link to browse the latest additions. . More items will be added in the coming months. You will be updated when that occurs.

Gallery Visits

With springtime officially here, now is a good time to start planning a specifier visit to the Gallery. This venue develops and strengthens your relationships with valued design professionals, while giving them first-hand exposure to our products. For those of you who have not previously taken advantage of this program, this can be a valuable tool for generating specifications and sales. New product vignettes have been added to demonstrate newer LED products in a way not possible in the field.
There are many time slots currently available so don't hesitate to call. Visits can be set up to include excursions to the Biltmore House or other activities based on the group. Contact Terry O'Toole to make arrangements, but please note that we will have a blackout period that coincides with Light+Building and LightFair in mid-April through mid-May. He may be reached at 864-487-3535 ext. 229 or by email at .

New Agency Update

HessAmerica has recently signed up the following agencies. Welcome aboard!
  • URBEX Innovations - Quebec
  • Legacy Lighting - Austin, Tx
  • The Schneider Company - South Carolina